User Growth Regional Lead

How you'll help us achieve it

Wave is now the largest financial institution in Senegal, with over 7 million users. And, we’re still in the early days of our product roadmap and potential impact on people’s everyday lives.

Increasing and retaining the number of end-users is a key factor for our business. Therefore, we are looking for a User Growth Regional Lead. You'll supervise distribution activities and be responsible for increasing and retaining users in your assigned region. To achieve this, you will suggest strategies to increase and retain the number of users using their Wave account to transfer money and pay their bills. You'll report to the Head of BTL and Distribution.

In this role, you'll;

• Manage a team of supervisors who, in turn, manage field-based distributors, whose role is to recruit new users to our financial products.
• Identify and find solutions to critical blockers for user growth and maintain active usage of our financial products in assigned areas.
• Develop strategies to boost the retention of newly acquired users.
• Hire, train, and manage distribution team members and build systems to rapidly scale distribution as needed.
• Build the roadmap for the distribution team in your area to achieve its quarterly key objectives, including iterating on strategy and grow our customer base day after day within an assigned region of Mali.
• Use data to make decisions on distribution strategies and monitor the performance of your team.
• Work closely with the agency team to align key objectives and operationalize strategies.
• Help to develop Wave’s distribution strategy by sharing insights and learning from the team’s experience.
• Lead by living Wave's values, and ensure they're deeply ingrained within your team.

Key details

• Location: You’ll be based in Bamako, frequently traveling in Kayes, Segou, Sikasso, Mopti, Kati, Kita, or other regions.
• Work authorization in Mali required.
• This is a permanent position.
• Our salaries are competitive and calculated using a transparent formula.
• We offer generous health insurance for yourself and your dependents.
• We support working parents - we offer 26 weeks of parental leave for mothers and 4 weeks for fathers, in addition to subsidized child care when they return to work.
• Airtime reimbursement.
• Free food and a beautiful office space.

Requirements

• Speak and write French; Bambara and any other additional local language is a plus.
• Proficient in English is an added advantage - this role may interact regularly with non-French speakers, and reporting will be done primarily in English.
• 2+ years of relevant work experience specifically managing field teams or user acquisition teams based in the field.
• 1+ year’s experience designing strategies for user acquisition for a telecom, payment service provider, FMCG, or financial institution.
• 1+ year’s experience managing large teams (50+ people).

You might be a good fit if you

• Have planned and successfully managed customer acquisition strategies for mobile/financial products before.
• Communicate effectively and often, both in writing and in-person, to the point of overcommunication.
• Are detail-oriented and seek to achieve excellence in everything you do.
• Are self-starters and proactive about achieving ambitious targets.
• Enjoy owning projects - you're autonomous yet know when to escalate problems.
• Willing to go the distance to get something done.
• Adjust quickly to changing priorities and conditions.
• Have teamwork spirit.