Who we are

Pinata is Crypto’s File Storage, designed to make your life as a developer easier. Say goodbye to time-consuming setups and configuration hassles. With just a few lines of code, you can add file uploads and retrieval to your app, freeing up time to focus on building features that matter. Whether you're building large-scale projects or a weekend app, Pinata provides fast, secure, and scalable file management.

👉 Check us out

The role

As our sole GTM hire, you will be critical in transitioning our sales from founder-led to a structured, scalable process. You’ll be responsible for owning the full sales cycle, closing deals with developer and enterprise customers, and designing a repeatable go-to-market strategy.

This role is ideal for someone who thrives in early-stage startups, is eager to build sales playbooks from the ground up, and is excited about driving revenue growth in a highly technical market.

What you’ll do

• Own the full sales cycle, from prospecting to closing deals with enterprise and developer customers
• Define and execute a scalable GTM strategy, transitioning from founder-led sales to a scalable, sales-driven strategy
• Build an automated outbound strategy to drive predictable pipeline growth
• Establish partnerships with agencies and technology platforms to expand market reach
• Work closely with the CEO & VP of Product to ensure alignment between sales, product, and marketing strategies
• Define and track key sales KPIs, optimizing strategies for rapid iteration and growth

Success in this role looks like

Within the first 6-12 months, you will:

• Close significant enterprise deals to validate and grow our revenue model
• Build the foundation for a repeatable, scalable sales process
• Generate momentum in outbound sales and developer engagement
• Lay the groundwork for hiring and scaling the GTM team as revenue grows

Why join us?

• Shape the Pinara’s revenue growth and GTM strategy
• Work closely with leadership and have a direct impact on Pinata’s trajectory
• Join a fast-moving, technical startup at the forefront of developer tools and Web3

Applying to Pinata

Pinata follows a structured interview process. If we move forward with your application, our typical interview process for this role includes:

• 30-minute Introductory Chat with our Head of People & Operations to understand what you’re looking for, discuss the role, and assess mutual fit
• 30-minute Alignment Conversation with our CEO to discuss your experience and Pinata
• 1-hour Behavioral Interview with our VP of Product and CEO to dive deeper into your sales experience and expectations for this role
• Potential take-home assignment or chat with our investors
• Reference Check