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Ecosystem Marketing Lead

Espresso Systems

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See open jobs at Espresso Systems.See open jobs similar to "Ecosystem Marketing Lead" Coinbase.

Marketing & Communications

Remote

Posted 6+ months ago

Espresso Systems is the lead developer of Espresso: the coordination layer for cross-chain transactions and interactions. We are building a network and marketplace that enables chains to interoperate seamlessly, without sacrificing scale or sovereignty. Chains that are fueled by Espresso create better experiences for their users and capture more value for their ecosystems.

At Espresso, we work with leading projects developing chains, rollups, and applications including Offchain Labs, Polygon, Cartesi, RARI Chain, and beyond. We support these teams in offering users an open, interoperable experience through a pragmatic and diligent approach to infrastructure design and by harnessing the power of free and fair markets.

Contributors to Espresso comprise a diverse and passionate team located around the world. We are developers, designers, and researchers who have contributed in academia, in open source communities, in policymaking, and beyond. We are backed by over $50m in funding from leading investors in technology and crypto including a16z, Greylock Partners, Electric Capital, Sequoia Capital, and Polychain Capital.

In the last year, Espresso has on-boarded 45 partners (and counting). Espresso’s success as a project and as a protocol is predicated upon the success of our partners. As Partnerships Marketing Lead, it will be your job to go deep across all of our partners, understand their priorities and their communities, and amplify their work to the world. You love learning about new projects, not just through reading whitepapers but also through using the products, chatting with founders, and embedding in their communities. You are happiest when you have multiple workstreams going at once.

Responsibilities

Partnership Engagement: Develop a comprehensive understanding of each partner's project, objectives, priorities, and culture. Proactively engage with partners to identify opportunities for collaboration and co-marketing initiatives.
Co-Marketing Initiatives: Lead the planning and execution of co-marketing campaigns with partners, including content creation, event coordination, social media promotion, and other innovative strategies to amplify partner visibility and success.
Creative Ideation: Generate fresh and attention-grabbing ideas to showcase our partners in unique and compelling ways. Collaborate with our go-to-market team to bring creative concepts to life and ensure alignment with partners' goals.
Partner Support: Serve as the primary marketing contact for partners, addressing their requests and inquiries in a timely and professional manner. Coordinate sponsorships, events, and other partnership-related activities as needed. Work with leadership to allocate resources and manage your own budget.
Platform Engagement: Actively participate in partner communities across various platforms, including Telegram, Discord, Twitter / X, and Farcaster. Foster meaningful connections with partners’ ecosystems and facilitate dialogue to support their success.

Skills

Excellent communication and interpersonal skills, with the ability to build strong relationships with external partners and internal stakeholders.
Creative thinker with a passion for developing innovative marketing strategies.
Proactive and self-motivated, with a demonstrated ability to work independently and as part of a collaborative team.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Proficiency in social media platforms and other digital marketing tools.

Experience

What you really need to succeed in this role is a deep passion for the people and projects building on Ethereum and beyond. But if you want an idea, this might look like…
Using crypto applications like Farcaster, Lens, Uniswap, or Crypto the Game on a regular basis and experimenting across different chains.
Writing educational guides about crypto infrastructure and applications that you’ve shared on Twitter or in other communities.
Actively participating in a DAO.
Experience running an event that featured NFT giveaways or POAPs.
It might also look like…
2 years of experience in marketing, business development, content creation, or venture capital.