Product Marketer
Data Mynt
Data Mynt’s on-chain business banking and payments solves crippling infra issues for businesses in Africa, Latin America and Southeast Asia.
Overview
We are looking for a driven, self-starter Product Marketer with startup experience and crypto knowledge to join the remote Data Mynt team. If you are a crypto-savvy product marketing person with experience in promoting products and their features to an organization’s target audience, we would love to hear from you!
Responsibilities
- Create marketing campaigns for products
- Produce well-researched and creative content for publication online and in print
- Organize writing schedules to complete drafts of content or finished projects within deadlines
- Utilize industry best practices and familiarity with Data Mynt’s mission to inspire ideas and content
- Communicate and cooperate with marketing, product, design teams
- Build, share & follow an editorial calendar, collaborating with other members of the team to ensure timely delivery of materials
- Develop content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
- Use social media marketing tools to create and maintain the company’s brand
- Interact with and respond to customers and other stakeholders via the company’s social media accounts
- Research and stay updated on social media trends while informing management of changes that are relevant to the company’s marketing activities
- Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
- Translate technical details into benefits for Data Mynt's target audience.
- Craft compelling messages across marketing channels (landing pages, ad campaigns).
- Test marketing product features, releases, and ad copy.
- Evaluate the product using relevant KPIs and feedback from existing and prospective customers
Requirements and Skills
- Creative spirit
- Proven experience as a hands-on Product Marketing Manager, Brand Manager or similar contributor role.
- Proven record of excellent writing and campaigns demonstrated in a professional portfolio
- Impeccable grasp of the English language, including idioms and current trends in slang and expressions (Spanish bilingual ideal)
- Ability to work and deliver independently with little or no daily supervision
- Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
- Ability to work on multiple work streams with different objectives simultaneously
- Great time management skills, including ruthlessly prioritizing and scheduling
- Familiarity with each client's requirements and the company's brand image, products, and services
- Background in design (able to use tools like Canva) and copywriting is a plus
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Excellent communication skills
- Keen eye for detail and creativity
- A Bachelor’s degree is the minimum requirement.
Links Website: https://datamynt.com
Twitter: https://twitter.com/DataMynt
Telegram: https://t.me/datamyntofficial
Linkedin: https://www.linkedin.com/company/datamynt/
Facebook: https://web.facebook.com/datamyntapp
Instagram: https://www.instagram.com/data_mynt/
Paper: https://data-mynt.medium.com/v3-0-byob-the-data-mynt-native-token-2416b7c6d97b