Growth Marketing Manager (Japan/Asia)

Location: Tokyo, Japan (must be based in Japan)

Reports to: Head of Marketing & Growth

About Startale

Startale Group is a Japan-born global startup in onchain finance (Web3/blockchain), on a mission to build the next civilization by bringing the world onchain. We're vertically integrated by design — the chain (Soneium, our Ethereum L2 with Sony Block Solutions Labs; Strium with SBI), the currency (JPYSC stablecoin), onchain finance infrastructure, and the consumer super-app that ties it together, Startale App.

- Raised ~¥10B (~$65M) in Series A from Sony, SBI and others
- Startale App: 210,000 monthly users
- At WebX (July 2026) we announced Startale OFK (onchain finance infrastructure) and the Visa-enabled Startale Card
- ~65 people across 20 nationalities; English is our working language

The world is moving from paper to online to onchain. We're building the products that make that shift usable for everyone — and Startale App is where real users meet it.

About the Role

We're hiring a Growth Marketing Manager to own how Startale App reaches, converts, and keeps users. This is a product-growth role, not a communications or PR role: you live in the funnel, the experiments, and the metrics. You'll take products and features to market, grow the user base, and turn user insight into marketing that moves numbers.

Startale App is early — recently launched, growing fast, and aimed at millions of users and, beyond that, hundreds of millions. You'll help build the growth engine from an early stage.

What You'll Do

Product Go-to-Market
- Own go-to-market strategy for Startale App launches and feature releases — positioning, messaging, and the value users actually feel.
- Coordinate launches across Product, Design, and Community into one coherent moment.
- Produce the launch plan, the assets, and the user-facing communications.

Growth Marketing
- Run acquisition, activation, engagement, and retention across organic, community, and paid channels.
- Partner with Product to sharpen onboarding and the end-to-end user journey.
- Find the leverage points across the lifecycle and push conversion up, continuously.
- Design and run experiments and A/B tests, and let the results decide.

Product Marketing
- Turn technical product updates into content users understand and act on — landing pages, blog, email, social, in-app and announcement copy.
- Run competitive research and user insight to keep positioning sharp.

Analytics & Experimentation
- Measure launch and campaign performance against product growth metrics and onchain metrics, not vanity numbers.

Regulatory-Aware Delivery (Japan)
- Stay current on crypto and financial-product regulation in Japan, and engage directly with the regulatory/compliance side.
- Partner with Product to translate those requirements into go-to-market, messaging, and campaigns that can actually ship in Japan.
- Find the compliant, Japan-viable way to deliver each launch — so growth keeps moving without hitting regulatory friction late.

Cross-functional Collaboration
- Work day-to-day with Product Managers, Designers, and Community to ship launches that land.
- Keep messaging and experience consistent across the product and every channel.

Must-Have

- 4–7 years in Product Marketing, Growth Marketing, or Digital Marketing for a digital product (ideally a consumer app).
- Native-level Japanese and business-level English (English is the internal language).
- You've launched digital products or features end to end — plan through execution — and can point to what the numbers did.
- Strong command of GTM strategy and product positioning.
- Hands-on with multi-channel growth campaigns (organic, community, paid).
- Analytical by default: you measure campaign performance and user behavior and change course on the data.
- Sharp writer and communicator; comfortable running several projects at pace across teams.

Nice-to-Have

- Consumer tech, fintech, SaaS, gaming, or Web3.
- Mobile app marketing and product growth.
- Product analytics tools (Mixpanel, Amplitude, Google Analytics).
- Lifecycle marketing / CRM / user-engagement campaigns.
- Experimentation and A/B testing frameworks.
- Experience taking marketing or GTM live under regulatory constraints (fintech or crypto in Japan).
- Familiarity with blockchain, digital assets, wallets, or dApps (the domain is learnable — we care more about the growth instinct).

What Winning Looks Like

You own a number — user growth on Startale App — and you move it. You don't wait for a brief; you find the next experiment, ship it, read the result, and run the next one. You care that the product is genuinely good, and you make more people feel it.

Compensation & Benefits

- Competitive, globally benchmarked salary plus stock options — real ownership in what you build.
- Discretionary leave — you decide when and how much time you take.
- Flexible, remote-friendly working (Tokyo hybrid base).
- Annual global workation (past: Croatia, Turkey, Dubai, Korea, and more).
- Premium tooling and real budget for AI — we don't make you fight your setup.

Why Join

- Build the growth engine for a consumer product aimed at millions, from an early stage.
- Work alongside world-class engineers, designers, and product leaders — a small, high-ownership team across 20 nationalities.
- Own meaningful initiatives with direct, measurable user impact.
- Grow inside one of the fastest-moving industries in technology, backed by Sony and SBI.